Colin Cowherd Criticizes NBA on NBC’s Michael Jordan Focus

Colin Cowherd’s critique of the NBA’s reliance on nostalgia, particularly its focus on Michael Jordan during the recent NBA on NBC revival, has sparked discussions about the league’s marketing strategies. The relaunch of the iconic broadcast, which took place after a 23-year hiatus, aimed to celebrate the history of basketball while attracting both old and new fans.

NBA on NBC’s Comeback

The NBA on NBC made a highly anticipated return on October 22, 2025. This event resonated with fans who cherish ‘90s basketball culture. The reappearance featured the familiar theme song, Roundball Rock, symbolizing a nostalgic journey through basketball history.

Cowherd’s Perspective

Colin Cowherd expressed his views on the event, stating that it underscored fundamental issues within the NBA. He criticized the league for leaning heavily on former stars like Michael Jordan, who is now 62 years old. While acknowledging the nostalgia factor, Cowherd emphasized the need for the NBA to shift focus towards its younger talent.

• Cowherd mentioned, “You’ve gotta turn the page on this thing.”
• He pointed out the risk of falling into the same trap as Major League Baseball in the past.
• He urged the NBA to promote talents like Anthony Edwards and Cooper Flagg.

The Current NBA Landscape

Cowherd’s comments highlight a larger debate about the evolution of the game. While many fans long for the excitement of the ‘90s, it’s essential to recognize that today’s game boasts improved quality and intensity. Issues like load management and late-game fouling remain prevalent, yet the overall standard of play has risen.

Finding the Right Balance

NBC’s challenge is to balance nostalgia with current talent. The network’s first broadcast struck a successful note, appealing to long-time fans while also engaging those unfamiliar with the era of Michael Jordan. It showcased the potential of modern superstars alongside the legends of the past.

As the NBA navigates this complex landscape, it must foster a new generation of fans while celebrating its rich history. The league’s success in this endeavor will ultimately shape its future.