Argos Revives Connie and Trevor for Christmas Ad Campaign
Argos has unveiled its 2025 Christmas ad campaign, featuring beloved mascots Connie and Trevor. This year, the brand has enlisted Simon Bird, known for his role in The Inbetweeners, to challenge perceptions that Argos is solely a toy retailer. The campaign aims to highlight the extensive range of products available at Argos, beyond just toys.
Campaign Overview
Launched on November 1, the visually engaging 90-second advertisement is set to air across social media, television, and digital platforms throughout the festive season. The ad is part of Argos’s ongoing ‘There’s More to Argos’ brand strategy, which premiered in 2023.
The Advertisement
- Features Simon Bird as Tom, a last-minute Christmas shopper.
- Depicts Connie and Trevor appearing in Tom’s car mirror to enlighten him about Argos’s diverse offerings.
- Highlights a wide array of gifts, from premium gadgets to chic homeware.
Brand Vision
Laura Boothby, Argos’s head of campaigns, emphasized the desire for a “bold and playful” method to present the retailer’s complete range for Christmas. She stated that the mascots have been unleashed to showcase a broad selection of appealing gifts suitable for families.
Industry Insight
Simon Bird expressed his excitement about participating in the campaign, referring to Argos as an “iconic British brand” for many who grew up with its catalogue. The executive creative directors, Matt Moreland and Chris Clarke, noted the campaign’s goal of reshaping views about Argos as merely a toy store. Director David Kerr praised Bird’s performance for its effective blend of tension and humor.
This Christmas, Argos continues to reinforce its position as a versatile destination for holiday shopping, encouraging consumers to reconsider the wide array of products available for festive gifting.
