Good Morning Britain Faces Ofcom Complaints Over ‘Unacceptable’ Content
On Thursday, November 27, 2025, many viewers of Good Morning Britain expressed dissatisfaction with the show’s content. The episode featured hosts Ed Balls and Susanna Reid discussing the recent Autumn budget with Labour Chancellor Rachel Reeves, who appeared via videolink from Coventry.
Viewer Complaints Sparked by Interview
The discussion quickly raised eyebrows among the audience, leading to a flurry of complaints on social media platform X. Viewers criticized Ed Balls for his perceived bias due to his previous affiliation with the Labour Party and his personal connection to Chancellor Reeves.
- One viewer stated, “Ed Balls should not be on #GMB too close to Labour and his previous role with them.”
- Another comment read, “If that’s not biased broadcasting, I’m not sure what is!”
- A different viewer remarked, “Ed Balls should not be interviewing his wife’s colleagues.”
Previous Controversies
This incident adds to ongoing scrutiny regarding Ed Balls’ interviews on the program. Last year, he faced backlash for interviewing his wife, Yvette Cooper, who was serving as Home Secretary at the time. That episode garnered over 16,000 complaints directed at Ofcom, although the regulator opted not to pursue an investigation.
ITV’s Stance on Impartiality
ITV defended the decisions surrounding Ed Balls’ interviews, asserting that they were conducted fairly. Chief Executive Dame Carolyn McCall stated, “Would we do it again? No. Was it impartial, fair and balanced? Yes.” This reflects ITV’s commitment to maintaining professional standards in broadcasting.
Future of Good Morning Britain
Good Morning Britain remains a staple of ITV’s morning programming, accessible on ITVX. The channel continues to navigate viewer expectations for unbiased reporting, particularly in politically charged discussions.
