UpScrolled Surpasses TikTok in App Store as Users Migrate
UpScrolled has made headlines by surpassing TikTok in the App Store rankings, drawing significant attention amid user dissatisfaction with TikTok’s recent changes. The newly launched social media app has quickly gained popularity, leading to server issues due to the influx of new users.
UpScrolled’s Rise in Popularity
As of Monday afternoon, UpScrolled ranked No. 9 in Apple’s App Store among free apps, surpassing TikTok, which now holds the No. 10 spot. The app also ranks No. 2 among social networking apps.
Founded by Issam Hijazi in June 2023, UpScrolled allows users to create and share short-form videos, edit videos, and post text content. The app has marketed itself as a solution for users frustrated with perceived censorship on other platforms.
Reasons Behind the Migration to UpScrolled
- Recent changes in TikTok’s ownership have raised concerns among its user base.
- More users have alleged that TikTok is censoring content critical of former President Trump.
- Users appreciate UpScrolled’s promises of “no censorship” and transparent moderation practices.
UpScrolled acknowledged the surge in users, stating that the rapid growth led to server challenges. In an Instagram post, the company expressed gratitude to new members, emphasizing its commitment to providing a platform that listens to users.
Understanding UpScrolled’s Features
The app claims to offer an environment free from biases in content visibility. Unlike other social platforms, UpScrolled guarantees no ‘shadow bans’ or hidden algorithms affecting user feed visibility.
How the Algorithm Works
- The “following” feed displays posts chronologically from accounts users follow.
- The “discover” feed features posts ranked by engagement metrics, including likes and shares, ensuring newer content remains visible.
TikTok’s Transition to New Ownership
TikTok recently transitioned its U.S. operations to avoid federal regulations requiring separation from its parent company, ByteDance. The new operations are backed by prominent investors, including Oracle, co-founded by Larry Ellison, a known Trump ally.
This ownership change has stirred concerns over potential censorship. Influential figures, along with U.S. Senator Chris Murphy, have criticized TikTok, suggesting that its new ownership might harm democratic values.
Conclusion
UpScrolled’s rise reflects a shift in user sentiment, as many migrate toward platforms that promise fewer restrictions and greater transparency. As TikTok navigates its new ownership landscape, it faces increasing scrutiny from both users and lawmakers.
