Sydney Sweeney Hangs Bras on Hollywood Sign Without Permission
Actor Sydney Sweeney has stirred controversy after climbing the Hollywood sign to hang bras as part of a promotional event. This incident occurred recently and was reported by media outlets, including TMZ. Sweeney was reportedly promoting her new lingerie line during this unauthorized stunt.
Sydney Sweeney’s Hollywood Sign Stunt
The Hollywood Chamber of Commerce quickly responded to the incident, stating that Sweeney did not seek permission for the activity. The chamber manages the intellectual property rights to the iconic Hollywood sign, which is maintained by the nonprofit Hollywood Sign Trust.
Unauthorized Activity
Steve Nissen, the chamber’s chief, emphasized that anyone wishing to utilize the Hollywood sign for commercial purposes is required to obtain a license. He noted that no such permission had been granted for Sweeney’s production. Footage shows Sweeney and a small crew climbing the Hollywood sign and stringing bras across it, creating a spectacle that gained significant media attention.
- The Hollywood sign was built in 1923 and donated to the city in 1944.
- Filming near the sign requires a general permit from FilmLA.
- Special clearance and licensing fees are necessary for filming the sign itself.
- Access to the sign is generally restricted.
Legal Implications
As of now, no police report has been filed regarding the incident, which could lead to a trespass investigation. L.A. Police Officer Tony Im confirmed that authorities are currently reviewing the situation but have not pursued any legal actions yet.
History of Stunts
The Hollywood sign has been a target for various stunts over the years. Notable incidents include changing the sign to read “Hollyweed” in 1976 and again in 2017, both times resulting in legal consequences. Similarly, in 1987, Caltech students altered the sign to feature their school’s name overnight.
Despite the backlash surrounding her promotional tactics, Sweeney remains a popular figure, especially for her roles in hit series like “Euphoria.” She faced criticism previously for an ad campaign involving jeans but clarified her position in response to the backlash.
As the situation surrounding Sweeney’s bra stunt continues to develop, it highlights the fine line between creative promotions and legal regulations in the entertainment industry.
