Budweiser Evokes Emotion in New Super Bowl Commercial
Budweiser has made a notable return to the Super Bowl advertising scene with a poignant commercial celebrating its 150th anniversary. The ad features a young Clydesdale and a bald eagle who form an unlikely friendship. This heartwarming narrative unfolds against the backdrop of Lynyrd Skynyrd’s classic song “Free Bird.”
Key Themes and Moments
The commercial captures a defining moment when the Clydesdale appears to spread its wings to resemble a mythical Pegasus. However, the reveal shows it is actually the eagle perched on the horse’s back. As the ad concludes, viewers are greeted with the tagline, “Made of America,” followed by “For 150 Years, This Bud’s For You.”
Viewer Reactions
- “I’m Canadian but had tears in my eyes at the horse and eagle moment.”
- “One of the most beautiful and patriotic commercials, ever!”
- “Who knew a beer commercial could make a sober person cry?”
Context and Background
This advertisement arrives following Budweiser’s previous controversial marketing decisions, including its partnership with transgender influencer Dylan Mulvaney. Despite mixed reactions to past campaigns, the current Super Bowl ad appears to resonate strongly with audiences.
As the brand celebrates a milestone anniversary, it seems poised to secure a prominent position in discussions about the best Super Bowl commercials of all time.
