Costco’s Popular Rotisserie Chicken Sparks Controversy
The ongoing controversy surrounding Costco’s rotisserie chicken has drawn attention to its labeling practices. A class-action lawsuit filed in California on January 22 alleges the company misled customers by labeling its Kirkland Signature rotisserie chicken as “no preservatives” while including controversial ingredients.
Details of the Lawsuit
The lawsuit, highlighted in reports, claims that Costco’s rotisserie chicken contains sodium phosphate and carrageenan. These ingredients are utilized to maintain texture and retain moisture. While these additives are approved by health authorities, including Health Canada, the plaintiffs argue that they function similarly to preservatives, making the “no preservatives” claim misleading.
Plaintiffs’ Statement
The two women who initiated the lawsuit stated they would not have purchased the chicken, or would have chosen a cheaper option, had they been aware of these additives.
Costco’s Response to the Controversy
In light of the allegations, Costco has removed the “no preservatives” claim from its marketing materials. The company aims to ensure consistency in its labeling practices. They confirmed the use of carrageenan and sodium phosphate, stating that these ingredients are vital for maintaining product quality during cooking.
Legal Implications
The plaintiffs’ attorneys argue that Costco’s retraction supports their assertion that the claim was misleading from the outset. As of now, no similar lawsuits have been filed in Canada regarding this issue.
The Role of Health Authorities
Health Canada classifies carrageenan and sodium phosphate as permitted additives used across various products, including dairy and prepared meats. Despite this, the demand for transparency in food labeling is growing, with consumers increasingly seeking minimally processed foods with shorter ingredient lists.
Popularity of Costco’s Rotisserie Chicken
Despite the legal challenges, Costco’s rotisserie chicken remains a staple in its stores. In 2023, the company reportedly sold 137 million rotisserie chickens. Priced between $7.99 and $9 in Canada, it continues to attract customers, especially as meat prices rise.
