Bad Bunny Super Bowl Halftime Show Captivates 128 Million Viewers
Bad Bunny’s Super Bowl halftime show captured the attention of millions, setting major records in viewership. On February 10, Nielsen Big Data + Panel reported that the event reached a peak of 137.8 million viewers during the second quarter of Super Bowl LX.
Stunning Viewership Figures
The Super Bowl game itself averaged 124.9 million viewers, with Bad Bunny’s performance attracting 128.2 million. This performance is now one of the most-watched halftime shows in Super Bowl history.
Record-Breaking Performance
- Kendrick Lamar currently holds the record for the most viewers, with 133.5 million in 2022.
- Michael Jackson’s halftime show in 1993 had 133.4 million viewers.
Bad Bunny’s performance made history as the first Super Bowl halftime show performed entirely in Spanish. He opened with the passionate declaration, “Que rico es ser Latino,” celebrating Latino culture throughout his act at Levi’s Stadium in Santa Clara, California.
Cultural Highlights of the Show
The performance featured a vibrant array of references to Latino culture. Bad Bunny performed popular hits, such as “Tití Me Preguntó,” while engaging with visuals that represented his heritage. Notable moments included:
- Interactions with a piragua (Puerto Rican shaved ice) stand.
- A rooftop performance on his “Debí Tirar Más Fotos” tour centerpiece.
- Inviting stars like Lady Gaga and Ricky Martin to join him.
- Performing the politically charged track “El Apagón.”
He also made a heartfelt proclamation, “God bless América,” while listing countries throughout the Americas, showcasing unity across cultures.
Impact on Streaming and Music Charts
The Super Bowl’s record viewership sparked a significant rise in Bad Bunny’s music streams. Spotify data reflected a 470 percent increase in U.S. streams and a 210 percent increase globally following the halftime show.
Dominance on Music Charts
By Monday morning, Bad Bunny was leading Spotify’s U.S. Daily Top Songs Chart with six tracks. Meanwhile, Ricky Martin also saw a noteworthy streaming spike of 145 percent in the U.S.
Additionally, Bad Bunny’s single “DtMF” re-entered the Billboard Hot 100 at number 10, underscoring the massive impact of his Super Bowl performance on the music industry.
