Hidden Valley Seeks “Ranch-bassadors” to Explore Europe and Test Local Cuisine
Hidden Valley Ranch is set to launch an innovative program that will send four fans on an exciting culinary journey across Europe. This initiative, unveiled on March 10, 2026, coincides with National Ranch Day. The program, known as the “Ranch-bassador” Program, aims to explore how ranch dressing complements international cuisine.
Exploring European Cuisine with Ranch
The Ranch-bassador Program seeks to recruit two pairs of adventurous travelers for an immersive eight-week experience in Summer 2026. Selected participants will travel across multiple countries in Europe, sharing their culinary adventures online.
Travel Details and Qualifications
Each team will document their journey while creating content that showcases how ranch dressing pairs with local foods. The travel itinerary may include both northern and southern routes, highlighting various cultural experiences.
- Northern Route: London, Ireland, Iceland, France, Germany, Switzerland, Sweden
- Southern Route: London, Spain, Portugal, Italy, Croatia, Greece
Participants will be required to produce engaging content, comprising four short videos each week and a longer YouTube episode about their experiences. Hidden Valley will cover all travel expenses, including flights, accommodation, and food allowances, while providing necessary equipment for content creation.
Application and Participation
Applications for the Ranch-bassador program open on March 31, 2026. Interested candidates must apply in pairs and should be comfortable sharing accommodations during the trip. Hidden Valley encourages applicants who possess a strong passion for food, travel, and storytelling.
Stacy Stokes, Vice President of Marketing at Hidden Valley Ranch, emphasized the program’s cultural significance, stating, “This is more than a job — it’s a cultural exchange powered by an incredibly versatile flavor.” She highlighted the goal of introducing ranch, a distinctly American condiment, to new audiences as the United States approaches its 250th anniversary.
This initiative marks Hidden Valley’s commitment to exploring culinary innovation while engaging with fans. As the Ranch-bassador Program prepares to launch, interested food enthusiasts are encouraged to apply and embark on this unique gastronomic adventure.
