Top Brands Powering Walmart’s Great Value Line

Walmart’s Great Value line boasts an extensive array of products that consumers often choose for their affordability and quality. Launched in 1993, this private label has become a significant player in the grocery sector, ranking as the leading food brand across the U.S. by the late 2000s.

Behind the Great Value Brand: Prominent Manufacturers

The Great Value brand sources its products from well-known manufacturers rather than producing them in-house. Here’s a look at key brands responsible for some Great Value items.

• Sara Lee: Known for bread, Sara Lee’s manufacturer, Bimbo Bakeries, produced Great Value bread as well. A recall in 2015 highlighted this connection when both brands were affected.
• Conagra: This food giant produces a variety of household names, including Healthy Choice and Hunt’s. An infamous peanut butter recall in 2007 tied both Conagra’s Peter Pan and Great Value peanut butter to a salmonella outbreak.
• Hefty: Walmart’s Great Value trash and food storage bags are made by Hefty. Their partnership began in 2010, reinforcing Great Value’s commitment to affordable packaging solutions.
• Wells Dairy: The maker of Blue Bunny ice cream has also supplied ice cream for the Great Value brand from as early as the 1980s.
• Land O’Lakes: Although not officially confirmed, there is speculation that Great Value butter is made by Land O’Lakes, based on packaging mix-ups noted in 2025.
• Perdue: This poultry producer has been linked to Great Value chicken products, especially highlighted by a recall of frozen chicken nuggets in 2010.
• J.M. Smucker: Previously associated with Great Value bakery items, the Smucker brand ended this relationship in 2026 according to recent recalls.
• Krusteaz: Known for pancake and waffle mixes, Krusteaz manufactures Great Value mixes, as evidenced by recalls of contaminated products in 2022.
• Wonderbrands: The Canadian company responsible for Wonder Bread has produced Great Value bread in Canada, revealed through a recall in 2024.
• Fisher Nuts: Recent recalls have shown that the same factory produces both Fisher nuts and Great Value nuts, ensuring quality and consistency.
• Tyson: Producing a variety of chicken products, Tyson Foods is a major supplier for Great Value, with evidence from 2025 of chicken sourced for both their brand and Great Value.

Conclusion

Walmart’s Great Value line exemplifies how private labels can deliver quality while saving consumers money. With partnerships with top brands like Sara Lee, Conagra, and Tyson, shoppers can find affordable options without sacrificing taste or quality.