April Fool brands go big: top april fool pranks from Tesco, DudeWipes and Terry’s
april fool frenzy hit brands big this year as Tesco, DudeWipes, Terry’s Chocolate, Bolt Food and Babybel rolled out bold stunts. Major brand campaigns launched on April Fools’ Day across social media and marketing channels to spark conversation and clicks. The quick-fire pranks ranged from a hydrogel ‘Butt Mask’ to a giant boiled egg, an edible delivery bag and a phone case built to carry chocolate.
April Fool standouts: what brands pitched
DudeWipes introduced the Butt Mask, billed as the world’s first hydrogel mask engineered specifically for your third eye — a tongue-in-cheek skincare product meant to be used while a user ‘doomscrolls on the throne. ‘ These creative moves were framed explicitly as brand-led april fool activations and aimed to land as shareable, meme-ready moments.
Tesco unveiled a Giant Boiled Egg, advertised as a fitness-friendly, protein-packed novelty crafted to resemble a classic hard-boiled egg but 10 times the size and tied to Clubcard membership offers. The rollout leaned on findings from Clubcard Unpacked that the Tesco Protein Egg Pot had been the UK’s favorite Meal Deal snack for two years. A spokesperson for Tesco said: “What could be better than a Tesco Protein Egg Pot? How about an eggstra large, hard-boiled egg that hits all your protein goals in one! We just know customers will think it’s cracking. ” Readers and consumers saw these april fool concepts pushed widely online.
Bolt Food’s SnackBag campaign pitched an edible delivery bag that tastes like a sweet treat; the hero video paid homage to a famous pop-art eating moment and followed Estonian artist and photographer Kertin Vasser finishing a meal and then eating the delivery bag. The SnackBag spot leaned into shock value and a visual callback that fits the april fool tone brands aimed for.
Terry’s Chocolate unveiled an Emergency Segment phone case designed to house a segment of Terry’s Chocolate Orange for instant access. Mimi Williams, spokesperson at Terry’s Chocolate, said: “We know people take their Terry’s Chocolate Orange seriously. This is about making sure you’re never caught without a segment when it matters most, bringing a little Terry’s happiness whenever it’s needed. ” The Emergency Segment landed squarely in april fool territory, mixing product detail with playful absurdity.
Babybel teased ‘Choccybel’ as part of a growing ‘chocuterie’ movement; the brief mention positioned the brand within the same stream of april fool creativity without detailed rollout information available in the initial reveal.
Immediate reactions
Responses varied on april fool quality and intent, from amusement to bemusement. Mimi Williams provided a named reaction tied to Terry’s Chocolate’s idea, and a spokesperson for Tesco offered a lighthearted line about the Giant Boiled Egg. Audience reaction centered on shareability and whether the concepts read as clever marketing or simply absurd stunts. The Bolt Food film’s direct homage to a pop-art moment drew attention for its artistic reference, while DudeWipes’ Butt Mask aimed squarely at viral, bathroom-humor territory.
What’s next
Brands that rolled out april fool activations will likely track engagement and sentiment to decide which ideas can evolve into limited drops or one-off marketing assets. Expect more april fool plays that test the line between playful invention and customer disbelief as marketers use the day as a pressure-free lab for creative risk-taking. For now, april fool campaigns remain a lab for brand creativity, and reaction metrics will determine what survives beyond the day.
