Utah Publicist Invests $12,000 Annually in Personal Appearance
Hilary Reiter Azzaretti, a 50-year-old public relations agency owner based in Utah, spends $12,000 annually on personal appearance. Her experience illustrates the growing trend among professionals in beauty-centric environments.
Journey to Utah’s PR Scene
Azzaretti began her career in public relations during an internship at a music agency in New York City when she was just 16. Her path changed significantly in 2002 when she participated in public relations for the Sundance Film Festival. Initially planning to return to New York after the festival, Azzaretti opted to stay in Utah due to newfound opportunities and the state’s appealing lifestyle.
The Beauty Pressure in Utah
Living in Utah presents distinct differences compared to New York City, particularly regarding societal beauty standards. Azzaretti noted that while NYC has its own focus on appearance, Utah’s community is more appearance-conscious and often superficial. Many residents engage in cosmetic enhancements, such as:
- Hair extensions
- Eyelash extensions
- Botox treatments
- Plastic surgeries
- Laser treatments
Understanding the PR Industry’s Expectations
The public relations field places considerable emphasis on maintaining a youthful appearance. Owning her agency at 34 heightened Azzaretti’s awareness of these standards. As the face of her brand, the pressure to fit in with younger clients became apparent. She updates her wardrobe quarterly, spending over $5,000 annually on fashion. Azzaretti shops at major retailers, ensuring her style aligns with current trends.
Investment in Personal Care
Azzaretti emphasizes investing in her appearance to maintain her competitive edge. She allocates her annual budget as follows:
- Over $5,000 on clothing
- $2,000 on Botox treatments, administered every three months
- $1,500 on manicures and pedicures
- Several hundred dollars per year on antiaging treatments, including hydrofacials
She prioritizes manicures and pedicures because of their visibility in professional settings. Azzaretti seeks skin treatments to combat Utah’s dry climate and its effects on aging.
Contrasting Environments: NYC vs. Utah
Azzaretti believes that if she lived in New York, her focus on beauty treatments would decrease. The humid climate there is kinder to the skin, and societal pressures related to youthfulness are less stringent. However, she finds herself constantly exploring new beauty options, reflecting a desire to maintain her youthful appearance, regardless of external pressures.
Future Beauty Plans
Though Azzaretti has yet to pursue plastic surgery, she remains open to the idea. Her ongoing interest in innovative treatments, such as red light therapy, highlights her commitment to wellness and antiaging. In the end, her investments significantly shape her professional identity in Utah’s competitive public relations landscape.
