Rosalia Embraces Calvin Klein Euphoria as Lux Tour Continues
rosalia said it is an honor to front Calvin Klein’s Euphoria perfume campaign while she stays focused on her Lux Tour. The 33-year-old singer is using the interview to tie together fashion, touring, and the release of Lux, a combination that puts her current promotion cycle in one frame.
Euphoria 2005 to 2026
“It is an honor to be part of such a campaign. I’m very excited.” That line puts the campaign on her terms: not as a side deal, but as a major visibility play alongside the tour. Calvin Klein first launched Euphoria in 2005, with Natalia Vodianova photographed by Steven Meisel, and Rosalía now steps into that lane with a new spot built around her song Dios es un stalker.
She said she dances sensually in the Euphoria spot and that she would wear the Bold elixir to go out partying. She also said she realized the fragrance was still there when she came back from a party, a small detail that turns the ad into something more specific than a standard beauty image: the product is meant to track with a night out, not sit apart from it.
Lux, La perla and Sauvignon blanc
“I thought it would take longer for people to get into the album, but people wanted to do their own analysis right away and interpret how it made them feel.” Rosalía framed that response as faster than she expected, and she said the project is very personal. She also said she tried to speak many languages and learn from other cultures and ways of thinking and living.
“It’s always a surprise.” She used that line about the response to La perla, then gave Sauvignon blanc a more inward reading: “There was that quest.” On the same subject, she said Sauvignon blanc reflects a quest built from silence and contemplation, which matches the album’s slower, more reflective pull rather than a blunt promotional pitch.
2017, then the peak
“When it comes to flamenco, if you look closely, tragedy is often sung about and explained from a place of celebration.” Rosalía dropped that into the interview as a kind of working theory for how she handles contrast: celebration and pain can sit in the same performance, and the new campaign borrows that idea by pairing a nightlife fragrance spot with an artist who is still touring.
In 2017, she sang before a small crowd with Raül Refree at the Vida Festival during her first tour with Los Angeles. That earlier setting and this current campaign sit on opposite ends of her profile, and the move from a small crowd to a Calvin Klein fragrance fronting is the clearest sign of how far her visibility has widened. For readers watching her album cycle, the practical takeaway is simple: Lux is not being sold as a lone release, but as part of a broader fashion-and-music push built around the tour.
