Naomi Watts Positions Stripes Beauty as a 2022 Pro-Aging Brand
naomi watts launched Stripes Beauty in 2022, and the brand has stayed pointed at women in midlife rather than the usual anti-aging lane. By January 2025, she was calling it a pro-aging business built around menopause-related needs, from scalp care to vaginal wellness.
Watts at 57
Watts was 57 years old when she discussed the brand in January 2025, but the company traces back to a much earlier inflection point. When she was 36 years old, a doctor told her she was close to menopause after she experienced night sweats and irregular periods, a personal timeline that shaped the company’s product mix.
She said, "pro-aging" and added, "We developed science-backed products that help address your hormonal changes as you age. We’re targeting your symptoms from scalp to vag with fantastic ingredients that will really speak to your hydration issues". For a beauty label, that is a sharper commercial position than broad wellness branding; it gives the company a defined customer and a defined problem set.
Products Beyond Facial Care
Stripes Beauty sells facial products and vaginal wellness products, with bestsellers including the Vag of Honor Hydrating Gel for Intimate Moisture and the Oh My Glide Play Oil. It also sells the Rich & Tight Ultra Hydrating & Firming Peptide Body Butter, The Full Monty Squalane Hydrating Vitamin C Body Oil, and The Crown Pleaser Ectoine Densifying & Hydrating Hair Mask.
The lineup reaches beyond one shelf because the symptoms Watts is talking about do not stay in one category. Scalp, body, and intimate care sit under the same brand, which makes Stripes Beauty less about a single hero item and more about a midlife routine built around hydration and hormone-linked changes.
Kim Kardashian And October
In October, Kim Kardashian said she needed lubricant to get into her latex pants, then applied Stripes Beauty's Oh My Glide Play Oil in a TikTok video. She said, "This is gonna save me tonight because I needed to get these on" and, "Who knew having a costar with a lube line would come in such handy?"
That cameo gave the product line a pop-culture proof point without changing the brand’s core pitch. Watts wants to normalize the conversation around menopause and destigmatize this life change that every woman will naturally go through in their lifetime, and Stripes Beauty is built around that sales argument as much as the personal one.
For women who are looking for menopause-focused care, the practical takeaway is simple: Stripes Beauty is already organized around those needs, not around generic anti-aging promises. Watts has staked the company on products that speak directly to hydration issues, and the brand’s identity now sits on that narrow but commercially readable promise.
