Piper Sandler Cuts Elf Stock Price Target to $60
Elf stock fell 1.76% to $52.05 Wednesday after Piper Sandler cut its price target to $60 from $85 on Tuesday. The move came as e.l.f. Beauty headed into its fourth-quarter earnings report later in the day. Shares were already trading near the bottom of their 52-week range and more than 36% lower over the past year.
Anna Andreeva cuts to $60
1 price forecast cut from $85 to $60 kept Piper Sandler’s Neutral rating on e.l.f. Beauty in place, but it reduced the firm’s view by 29.4%. Anna Andreeva made the change on Tuesday, and the lower target sets a tighter benchmark for a stock that has spent months below its recent peaks.
36.30% was the stock’s drop over the past year, according to the figures available Wednesday. That decline left ELF pressing the bottom end of its 52-week range after its most recent swing low formed in May. For holders, the message is straightforward: the next earnings print has to do more than avoid a miss.
Wall Street expects 23 cents
23 cents per share is what Wall Street expected for the quarter, alongside revenue of $423.59 million. e.l.f. Beauty had topped EPS estimates in each of the past four quarters, which is why the report later Wednesday carried more weight than a routine release. If the company extends that streak, the stock gets a fresh data point against a year of weak trading.
44.2% below its 200-day SMA, 30.6% below its 100-day SMA, 20.1% below its 50-day SMA and 13.6% below its 20-day SMA, ELF was trading far under its main trend markers. The stock also carried a death cross from December 2025, when the 50-day SMA fell below the 200-day SMA. That setup leaves little room for a soft report.
SURVIVOR 50 campaign runs
Wednesday also put e.l.f. Beauty in the middle of a separate marketing push tied to CBS reality series SURVIVOR and its SURVIVOR 50 finale. The Advantage campaign featured Delaney Rowe and Tiffany Ervin in comedy-themed vignettes, with Power Grip Primer, Suntouchable Whoa Glow SPF 30 and Camo Concealer woven into SURVIVOR-inspired challenges.
Nearly 10 million viewers were watching SURVIVOR 50, and the company said the episode had the franchise’s highest-ever social engagement for a single episode. e.l.f. also planned a co-branded SURVIVOR Buff Bundle alongside the finale. The earnings report later Wednesday will show whether that kind of reach is turning into sales fast enough to matter for a stock still down 1.76% on the day.
