James Bond Launches Omega First Light With First Chronograph
Omega first light arrived with a first: the Seamaster Diver 300M Chronograph 007 First Light is the first chronograph in James Bond’s Seamaster lineage. The watch debuts alongside the 007 First Light video game, putting Omega’s Bond tie-in in a new lane that starts with gaming, not cinema.
Bond’s 26-Year-Old Mission
The 007 First Light game is scheduled to be in stores on May 27th, 2026, and it centers on a standalone story about a 26-year-old James Bond. Inside that mission, Bond wears an OMEGA Seamaster Diver 300M Chronograph at the heart of the action, complete with a hacking device that can disrupt electronic equipment and a powerful laser strap.
Omega designed the watch in collaboration with IO Interactive and Amazon MGM Studios. That makes this more than a branded accessory drop: the watch is built to sit inside the game’s mechanics, not just appear on a character’s wrist for a few shots.
From 1995 to 2019
Omega and Bond have been linked since 1995, when Bond began wearing an Omega Seamaster in Goldeneye. The brand says Bond has worn at least one Omega watch on screen in every movie released since then, which is why this launch draws attention from a franchise-watch audience as much as from game players.
The new model is based on the Seamaster Diver 300M chronograph first released in 2019, but the 007 First Light version pushes into different territory. Earlier Omega x Bond watches arrived in the frame of a movie; this one lands with a video game release and gives the line its first chronograph connection to Bond.
44mm Steel, 300m Depth
The watch itself measures 44mm across, 17mm thick and almost 53mm in length. It is crafted in polished and brushed stainless steel, keeps 300m water resistance and uses a black polished ceramic bezel insert with a 60-minute white enamel diving scale.
Omega also added a 007 First Light logo in black metallisation on the underside of the glass caseback. For buyers, the practical reading is simple: this is not a cosmetic variant with a different badge, but a Bond-specific version built from an existing chronograph platform and given a game-first identity.
What Changes for Buyers
The launch points to where franchise merchandising is going next. A watch linked to a game, and built into the game’s missions, gives Omega a cleaner product story than a standard film tie-in: the model is both wearable hardware and part of the Bond world’s interactive tech. For anyone tracking the Seamaster line, the key change is that Bond now has a chronograph of his own.
