Liftoff Mobile sets 19 million-share IPO at $20 to $22
Liftoff Mobile launched its roadshow on May 29, 2026, for a proposed initial public offering of 19,000,000 shares at $20.00 to $22.00 each. The mobile-app advertising and monetization company is trying to turn its performance marketing business into public capital while applying for a Nasdaq Global Select Market listing under LFTO.
Liftoff Mobile and LFTO
The company filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission. That filing is the document investors will read before they can judge the offering on more than the headline price range, because the securities cannot be sold until the registration statement becomes effective.
Goldman Sachs leads the deal
Goldman Sachs & Co. LLC, Jefferies and Morgan Stanley are serving as joint lead book-running managers. Barclays, RBC Capital Markets, UBS Investment Bank, Wells Fargo Securities, William Blair, Cantor, Deutsche Bank Securities, PJT Partners, Wolfe | Nomura Alliance, BTIG, Needham & Company and Raymond James are joint book-running managers, with Blackstone Capital Markets, MUFG, Stifel, LUMA Securities, Bancroft Capital, Cabrera Capital Markets LLC, Drexel Hamilton, Independence Point Securities and Tigress Financial Partners as co-managers.
Share count and over-allotment
Liftoff expects to grant underwriters a 30-day option to buy up to 2,850,000 additional shares to cover over-allotments. That means the final share count can rise above the base 19,000,000 shares if demand is strong enough, which gives the bankers room to stabilize trading around the offer price without changing the company’s initial terms.
The unanswered question is pricing at the final book, since the company has only set a range and has not yet said where within that range the shares will land. Investors watching LFTO now have the key inputs: 19,000,000 shares, a $20.00 to $22.00 range, and a planned Nasdaq Global Select Market listing if the deal proceeds.
