Manchester United Secures Amazon All Or Nothing Deal Over £10m

Manchester United have signed a deal with Amazon Prime for an all or nothing documentary, and filming will begin in pre-season before a summer 2027 launch in more than 240 countries. The club says it has brokered a record access fee for any comparable series, with Amazon’s offer above £10m.

Ruben Amorim's 2025 Objections

Ruben Amorim had pushed back before the deal was reached. In June 2025, he said he did not believe the project was appropriate or beneficial to the first team and described it as “an unwelcome distraction in an environment that had endured many issues in previous years.”

That objection mattered because United had already held extensive talks at the end of the 2024-2025 season about a record-breaking access-all-areas documentary for the following season, then pulled away from those discussions after his concerns about intrusion on the first-team environment.

Michael Carrick and United's new era

Amorim later left Manchester United in January this year, and Michael Carrick became the permanent coach. United have since returned to the Champions League under Carrick, which gives Amazon’s franchise a cleaner sporting backdrop than the club had when the earlier talks collapsed.

The series will sit alongside Amazon’s earlier access projects with Arsenal, Manchester City and Tottenham Hotspur, but United’s arrangement is the one the club is treating as the highest-value deal of that type. The franchise now has a clear commercial logic for United: a season-long profile in front of a global audience without waiting for a traditional broadcast window.

Sir Jim Ratcliffe and INEOS

The documentary may also open a window on executive management under Sir Jim Ratcliffe’s INEOS, with Omar Berrada as CEO and Jason Wilcox as sporting director. That gives the production value beyond matchday footage, because the club’s new era is being shaped in the front office as much as on the pitch.

United also agreed a separate deal in January with North American production company Lionsgate for a dramatised retelling of the club’s history. That project remains in development and has not been written or sold to a broadcaster or streaming platform, while the Amazon series moves straight into pre-season access and a 2027 release.