Love Island drives Itvx past 110 million streams in record week
ITVX topped more than 110 million streams in the week of 8-14 June 2026, its strongest seven-day run since Euro 2024. The platform also went past 20 million streams in a single day on Thursday for the first time since that tournament.
That surge came from live World Cup viewing, catch-up demand for Love Island, and steady traffic from Coronation Street and Emmerdale. For ITV, the numbers show how one live sports slate can lift the service while returning entertainment titles keep the volume high through the week.
World Cup Opens the Week
The opening match between Mexico and South Africa peaked at 7.7 million viewers, making it ITV’s biggest audience of 2026 so far. Sunday’s Netherlands versus Japan match drew a 6 million peak, while Germany’s opening group fixture against Curaçao reached 5.9 million. ITV said it had delivered four of the five biggest audiences of the tournament to date.
Those figures explain why the week moved well beyond routine streaming levels. Live sport supplied the peak demand, and the company’s lineup converted that attention into broad, repeated viewing across the service.
Love Island Keeps The Volume Up
The first 14 episodes of the current Love Island series generated 34 million streams, and including Love Island All Stars it was the most-streamed title on ITVX in 2026. That gave the platform a second engine beside football, with an audience that returns daily rather than only for big-match peaks.
Coronation Street and Emmerdale added almost 11 million streams between them across the week. That kind of catch-up usage is the part of the business that smooths out the spikes from live events, and it is what kept the total above 110 million even after the opening-match surge.
England Meets Croatia In Dallas
England’s opening group match against Croatia was scheduled to air live from Dallas on Wednesday evening. If the first wave of viewing is any guide, ITVX has already shown it can turn a single tournament week into a platform-wide spike rather than a one-off sports bump.
