Consumers Sue On for Shoes Causing Embarrassing Squeaking Noise

Consumers have filed a class action lawsuit against On, the athletic shoe brand, due to complaints about squeaking noises from their sneakers. This legal action was initiated in the U.S. District Court of Portland on October 9, 2023. The lawsuit specifically addresses issues with shoes featuring “CloudTec” technology, which is designed to enhance cushioning.
Details of the Lawsuit
The lawsuit identifies at least 11 different sneaker styles that have been plagued by the embarrassing squeaking sound. Among them are:
- Cloud 5
- Cloud 6
- CloudMonster
- Cloudrunner
These styles utilize “CloudTec,” which consists of uniquely shaped holes covering the shoe’s surfaces. According to plaintiffs, this technology creates friction as wearers walk or run, leading to a loud squeak with every step.
Impact on Consumers
The lawsuit argues that although the squeaking may seem minor, it significantly affects the daily lives of consumers. Particularly, professions such as nursing, where individuals spend long hours on their feet, have reportedly faced challenges due to the defect.
Many consumers have taken to social media platforms like TikTok and Reddit to voice their frustrations and share DIY fixes. Common remedies include:
- Applying coconut oil to the soles
- Using baby powder inside the shoes
Company’s Response
A representative from On stated that the company would not comment on ongoing legal matters. However, the lawsuit alleges that On has been aware of the issue and has failed to address customer complaints adequately. Consumers claim that the warranty does not cover squeaking, which On attributes to “normal wear and tear.”
Plaintiffs contend that no reasonable consumer would purchase these sneakers at premium prices, knowing the risk of embarrassing noises with every step. The lawsuit is seeking compensatory, statutory, and punitive damages, along with refunds for the affected shoes.
Conclusion
The outcome of this class action suit could have significant implications for On and its manufacturing practices. Consumers are eager for a resolution to a problem that has proven to impact their purchasing experience and daily lives.