Analyst Deems Amazon Stock Essential Before Earnings Report

Amazon.com Inc. has experienced little movement in its stock price throughout 2025. However, analyst Daniel Kurnos from Benchmark sees potential for a turnaround.

Analyst Highlights Amazon Stock Potential

In a note released on October 22, 2025, Kurnos labeled Amazon stock, known as AMZN, a “must add” to investment portfolios. This perspective might seem unusual, as Amazon’s stock performance has lagged compared to the “Magnificent Seven” stocks this year.

Related News

Amazon Unveils Smart Glasses for Hands-Free Delivery Driving

Dow Futures Tonight: Iran War Shock Sends Markets Into Crisis Mode — Oil Spikes 5%, Gold Surges, Dow Futures Set to Open Sharply Lower

Dow Futures NOW OPEN: Down 622 Points — Oil Hits $79, Gold at $5,334, Wall Street in Full Risk-Off Mode

Upcoming Earnings Report as a Catalyst

Kurnos asserts that a significant shift could occur soon, particularly with the upcoming third-quarter earnings report. He believes this report has the potential to act as a catalyst for change.

Investment Outlook

• Kurnos maintains a buy rating for Amazon stock.
• He set a price target of $260 for AMZN.
• This target represents a potential increase of 19% from current levels.

Investors may want to keep a close watch on Amazon in light of these insights. As earnings season approaches, market reactions could significantly influence the stock’s future trajectory.