Netflix Closes Squid Game Mobile Studio
Netflix has officially closed Boss Fight Entertainment, the studio responsible for the mobile game “Squid Game: Unleashed.” This decision was confirmed through statements made by former staff members on LinkedIn.
Acquisition and Initial Expectations
Bossa Fight Entertainment was acquired by Netflix in March 2022. At that time, an executive from Netflix highlighted the studio’s significant experience in creating successful games across various genres. The goal was to enhance Netflix’s gaming offerings for its subscribers.
Success of Squid Game: Unleashed
“Squid Game: Unleashed” achieved remarkable success, becoming the “#1 Free Action Game” in 107 countries right after its launch. Co-CEO Greg Peters recently cited the game during an earnings call, emphasizing Netflix’s desire to develop more narrative-driven games based on its franchises.
Closure of Boss Fight Entertainment
Despite the initial success and investment, the gaming strategy at Netflix has evolved over the past three years, leading to the studio’s closure. Netflix has not provided an official statement regarding this decision.
Reactions from Former Employees
- David Rippy, co-founder and former CEO, expressed gratitude for his time at the company and acknowledged the difficult news.
- David Luehmann, director of game development, reflected on his decade-long career at Boss Fight, noting pride in the projects completed and the potential that had been in the pipeline.
The closing of Boss Fight marks a significant shift in Netflix’s approach to its gaming division, as the company reassesses its strategy in the competitive gaming market.
