Tesla Set to Introduce CarPlay in Its Electric Vehicles
Tesla is reportedly planning to incorporate Apple CarPlay into its electric vehicles. This information comes from a recent Bloomberg report that indicates the feature is currently under development. However, the project may still be abandoned before its official launch.
Tesla’s Shift Towards Apple CarPlay Integration
This potential integration represents a significant change for Tesla, as the automaker has historically resisted customer requests for CarPlay functionality. Many current and prospective Tesla owners have expressed a desire for this feature.
Understanding Apple CarPlay
Apple CarPlay allows users to connect their smartphones to their cars. This system enables drivers to project apps and phone features onto the vehicle’s infotainment display. Tesla’s current focus is solely on the standard version of CarPlay, not on the advanced offering known as CarPlay Ultra.
Current Features and User Experience
In the absence of CarPlay or Android Auto, Tesla has introduced native applications for various streaming services. These include:
- Apple Music
- Spotify
- Tidal
However, many users have reported inconsistent experiences with these apps. To access them, customers must subscribe to Tesla’s premium connectivity package. This service costs $9.99 per month or $99 annually.
Market Implications of Tesla’s Decision
The integration of CarPlay could influence more drivers to consider Tesla vehicles. A survey conducted by McKinsey revealed that nearly 50% of drivers would avoid purchasing a vehicle without CarPlay or Android Auto capabilities. As Tesla explores this new direction, the response from the market will be closely watched.
