NRMA Insurance and Accenture Song Drive Cricket’s Growth in New Campaign
NRMA Insurance, in collaboration with Accenture Song, has unveiled a new campaign titled “Helping the Game We Love Continue to Thrive.” This initiative celebrates the company’s century-long commitment to supporting Australians and promotes the ongoing growth of cricket.
Strengthening Cricket’s Future
Entering its fourth year of partnership with Cricket Australia, NRMA Insurance has recently announced a multi-year expansion of this collaboration. This deepened commitment positions NRMA Insurance as a key supporter of cricket, from grassroots initiatives to professional levels.
Campaign Highlights
- Campaign Title: Helping the Game We Love Continue to Thrive
- Partnership Duration: Fourth year with Cricket Australia
- New Commercial: 30-second TVC launched in support of the summer cricket season
NRMA Insurance aims to champion the resilience of cricket, ensuring that clubs, players, fans, and communities can thrive. This campaign represents an evolution from the Lighthouse brand film launched in August, which celebrated the company’s heritage and its vision for the future.
Commitment to the Community
Sally Kiernan, NRMA Insurance Executive Manager of Marketing, Brand, and Communications, highlighted the significance of this initiative. She noted, “We’ve helped Australians for 100 years, and now we’re using the next innings of our partnership with Cricket Australia to help the game so many of us love continue to thrive.”
Through this campaign, NRMA Insurance not only reinforces its support for cricket but also emphasizes its role in nurturing the sport’s sustainability for many more years to come.
