AI-Powered ChatGPT Crafts Personalized Shopping Guides
OpenAI has introduced an enhanced feature to aid users during holiday shopping called “shopping research.” This innovation is now available to all ChatGPT users, both on free and paid plans, across mobile and web platforms. It promises nearly unlimited usage throughout the holiday shopping season.
How AI-Powered ChatGPT Crafts Personalized Shopping Guides
With the new “shopping research” functionality, users can pose any shopping-related query. For instance, asking ChatGPT about the “best TVs in bright lighting” will not only yield suggestions but also a call-to-action button for further research. This interactive element allows users to refine their preferences through a series of targeted questions.
Refining Product Choices
The feature enables users to filter options based on various criteria, such as:
- Price
- Intended use
- Desired features
This process mirrors the dropdown menus commonly found on retail websites, enhancing the shopping experience.
Future Features and Instant Checkout
OpenAI plans to introduce an Instant Checkout option, allowing users to make direct purchases through ChatGPT from participating retailers’ sites. This streamlines the shopping process even further.
Powered by Advanced AI Technology
The shopping research feature utilizes a refined version of the GPT-5 mini model, tailored specifically for shopping tasks. It generates product recommendations by sourcing information from reputable online platforms, including current details on:
- Prices
- Availability
- Reviews
- Specifications
- Images
Additionally, the system can consider prior conversations and user “memory,” providing tailored suggestions. Features like “more like this” or “not interested” buttons further aid users in narrowing down their choices.
Special Recommendations for Pro Users
Pro users will receive curated product recommendations packaged in “buyer’s guides.” These suggestions are based on their chat history with ChatGPT. For instance, if a user previously discussed e-bikes, the system might suggest related accessories in future interactions.
OpenAI aims to make holiday shopping more personalized and efficient through these innovative features, empowering users with AI-driven insights.
