OpenAI Launches Advanced Shopping Assistant for ChatGPT
OpenAI has unveiled an advanced shopping assistant feature for ChatGPT, strategically launched ahead of the holiday shopping season. This new tool enhances user experience by facilitating informed purchasing decisions through interactive queries.
Features of the Shopping Assistant
The shopping assistant allows users to engage in conversations, enabling them to ask specific product-related questions. For example, inquiries can range from “Find the quietest cordless stick vacuum for a small apartment,” to “Help me choose between these three bikes.” Through these interactions, the assistant can:
- Ask follow-up questions to clarify user needs.
- Search the web for relevant product information.
- Review various sources to give accurate suggestions.
- Utilize past chats for personalized recommendations.
For straightforward queries, such as price checks or product features, ChatGPT continues to provide quick answers. However, for more complex demands requiring detailed comparisons and evaluations, the assistant may take additional time to deliver comprehensive insights.
How to Access the Feature
Users can easily access the shopping assistant by posing shopping-related inquiries directly within ChatGPT. Additionally, there is an option to select “shopping research” from the menu, marked with a plus sign (+), for guided assistance.
This feature is being rolled out for all logged-in users across various plans, including Free, Go, Plus, and Pro, allowing unlimited access through the holiday period.
Partnerships and Enhancements
OpenAI’s efforts to enhance its shopping assistant are supported by partnerships with well-known retailers like Target. This collaboration aims to streamline the shopping experience for users, aligning with the rollout of group chat capabilities introduced the previous week, emphasizing OpenAI’s commitment to innovation in the AI sector.
As the holiday season approaches, the incorporation of this advanced shopping assistant positions OpenAI’s ChatGPT as a valuable tool for consumers seeking assistance during one of the busiest shopping times of the year.
