Mars Secures Final Approval to Finalize Kellanova Acquisition
Mars, Incorporated has received final approval for its acquisition of Kellanova, marking a significant milestone in the snacking industry. The European Commission granted unconditional approval for the merger on December 8, 2025, allowing Mars to proceed with its plan to enhance its snacking portfolio.
Mars and Kellanova Merger Details
The acquisition process began with the announcement on August 14, 2024. Kellanova shareholders approved the merger on November 1, 2024. With the final regulatory clearance secured, Mars expects to complete the transaction on December 11, 2025.
Key Features of the Acquisition
- Unconditional Approval: European Commission granted final approval on December 8, 2025.
- Closing Date: Anticipated completion on December 11, 2025.
- New Revenue Projections: Combined businesses are expected to generate approximately $36 billion in annual revenues.
- Extensive Portfolio: The merger will create a snacking portfolio featuring a total of nine billion-dollar brands.
Impact on Operations
Post-acquisition, Mars Snacking will continue its operations from Chicago, Illinois. The combined entity will serve over 145 markets globally, supported by a workforce of more than 50,000 associates. The new business will operate 80 production facilities worldwide and manage over 170 retail outlets, such as Hotel Chocolat and M&M’S World.
Leadership Insights
Poul Weihrauch, CEO of Mars, expressed enthusiasm for the final approval. He emphasized the importance of integrating Kellanova’s talent to foster innovation. Andrew Clarke, Global President of Mars Snacking, also highlighted the potential for growth and brand expansion as a result of this merger. Steve Cahillane, Kellanova’s CEO, looks forward to the synergies that will emerge from uniting these two purpose-driven companies.
Conclusion
The merger of Mars and Kellanova is set to reshape the snacking landscape. With a diverse range of brands and substantial market reach, the anticipated completion of the acquisition will be significant for consumers and industry stakeholders alike.
