Spotify Launches Music Videos Beta for Premium Users in US, Canada
Spotify is enhancing its platform by launching a beta version of music videos for Premium users in the U.S. and Canada. This initiative aims to deepen the connection between fans and their favorite artists, offering access to a diverse catalog of official music videos.
New Music Videos Beta for Premium Users
The new feature provides millions of listeners with a selection of music videos, including studio versions and live performances. While the initial catalog is limited, Spotify plans to expand the availability of music videos in the coming months.
Positive Response from Users
A recent survey by Burson revealed that over 70% of respondents believe that additional video content would enhance their Spotify experience. This highlights the growing demand for integrated multimedia in music streaming.
Connecting Artists and Fans
Music videos join a variety of features on Spotify designed to improve artist-fan interaction, such as Countdown Pages, Canvas, and Clips. Artists can find more information on a dedicated music videos page within the Spotify for Artists site.
How to Access Music Videos on Spotify
Premium users in Beta markets can access music videos on multiple devices. Here’s how:
- Open Spotify on your TV, desktop, iOS, or Android device.
- Select a supported track.
- Tap “Switch to video” to start the music video.
The video plays from where the song left off. To return to just audio, press “Switch to audio.” For a better viewing experience on mobile, switch your device to landscape mode.
Exploring More Music Videos
Users can discover additional content by:
- Scrolling to find “Related Music Videos.”
- Visiting an artist’s profile and checking under the Music tab.
- Listening by genre or era through curated playlists like 90s Video Hits and Latin Party Hits.
Anticipated Rollout for All Users
Spotify is set to make music videos available to all Premium subscribers in the U.S. and Canada by the end of the month. This innovative solution not only enhances user engagement but also fosters deeper connections between artists and their audiences.
Impact on Listening Habits
Music videos can significantly influence listener behavior. When fans engage with a music video, they are 34% more likely to stream the track again and 24% more likely to save or share it within the following week. Notably, super listeners increase their streaming of the artist by an average of 85% in the next month, showcasing the effective role of videos in building fan loyalty.
