Experts Explain Changes in Holiday PC Deals This Year
The holiday season is traditionally a popular time for purchasing personal computers. However, this year presents unique considerations that may affect consumer decisions regarding PC purchases.
Current Trends in Holiday PC Deals
Prices for personal computers have seen a gradual increase throughout 2025. This rise can be attributed to the demand for memory (RAM) and storage (SSD), largely driven by the expansion of artificial intelligence data centers, which require substantial amounts of these components. As a result, the supply available for standard consumer computers has tightened, leading to higher prices.
Impact of Memory and Storage Supply
- The tech industry is prioritizing AI facilities, diverting resources away from consumer PCs.
- Micron’s recent decision to shut down its Crucial consumer memory division has further limited options for affordable RAM.
- This decrease in competition among suppliers is expected to contribute to rising prices in the budget and midrange computer segments.
Many consumers might notice that what was considered an entry-level PC is now categorized in the midrange market due to these price shifts. This gradual increase means that a computer that was reasonably priced earlier in the year may now cost significantly more.
Should You Buy Now or Wait?
If you require a new laptop or desktop for work or school, purchasing during the holiday season may be prudent. Retailers typically offer deeper discounts on complete systems compared to individual components, allowing consumers to secure their purchases at current prices.
Experts do not expect substantial declines in memory or storage costs any time soon. With the ongoing demand for components and Micron’s exit from the consumer memory market, many analysts project continued pricing pressure well into 2026. Waiting to purchase may result in the same or even higher prices later.
Buying Tips for Holiday PCs
- Focus on essential components rather than flashy features.
- Aim for at least 16 GB of memory as a comfortable starting point.
- Consider a solid-state drive with at least 1 TB of storage for optimal performance.
It’s crucial to avoid the temptation of selecting the cheapest options available. Many low-priced models achieve cost savings by compromising on vital components, often unnoticed by consumers less familiar with technology.
In conclusion, while it is a suitable time to buy a computer, expectations about returning to previous lower prices may need adjusting. A balanced system with adequate memory and storage stands as a reasonable investment, particularly if found at a holiday discount.
