Chipotle Launches High-Protein Menu with New Snack-Ready Protein Cup
Chipotle Mexican Grill is set to launch its innovative High Protein Menu on December 23, targeting customers’ growing demand for protein-rich options. The new menu features items delivering between 15 to 81 grams of protein, catering to diverse dietary preferences.
Key Offerings of the High Protein Menu
The High Protein Menu includes a variety of entrees and snacks designed to provide ample protein content. This selection features:
- Double High Protein Bowl: 81g protein, 11g fiber, 760 calories
- High Protein-High Fiber Bowl: 46g protein, 14g fiber, 540 calories
- High Protein-Low Calorie Salad: 36g protein, 10g fiber, 470 calories
- Double High Protein Burrito: 79g protein, 6g fiber, 840 calories
- High Protein Cup with Adobo Chicken: 32g protein, 180 calories
- Adobo Chicken Taco: 15g protein, 190 calories
The High Protein Cup stands out as Chipotle’s first snack option, featuring 4 ounces of Adobo Chicken, appealing to those seeking a quick, flavorful protein boost.
Market Trends and Health Focus
High-protein diets have gained popularity, ranking as the leading diet pattern in the U.S. for three consecutive years. More than 70% of Americans are prioritizing their protein intake, with a noticeable increase in consumption within the past year.
Chipotle’s Commitment to Quality
All protein options in Chipotle’s new menu are composed of humanely raised meat, free from antibiotics. This aligns with the company’s dedication to providing clean, quality ingredients that cater to health-conscious consumers.
Celebrity Endorsements and Customization
Chipotle collaborates with notable public figures to promote the High Protein Menu. Professional athlete Josh Hart, a devoted fan of Chipotle, features his own custom burrito that offers a significant 95 grams of protein.
- Josh Hart’s High Protein Burrito: 95g protein, 14g fiber, 1340 calories
- Samantha Milton’s High Protein Tacos: 40g protein, 6g fiber, 580 calories
- Kylie Sakaida’s High Protein Chicken Bowl: 52g protein, 12g fiber, 690 calories
These partnerships highlight how customers can leverage Chipotle’s offerings to meet their health and fitness goals effectively.
Availability
The High Protein Menu will be available in the U.S. and Canada starting December 23, both in-store and through digital platforms. The starting price for a Single Chicken Taco is set at $3.50, with the national average for a High Protein Cup listed at $3.82.
As Chipotle continues to innovate in response to consumer trends, its High Protein Menu aims to make healthy dining accessible and enjoyable for everyone.
