Sprinkles Cupcakes Closes After 20 Years in Beverly Hills
Sprinkles Cupcakes, a gourmet cupcake chain that rose to fame in Beverly Hills, has closed its doors after two decades of operation. The company’s founder, Candace Nelson, announced the closure in a heartfelt social media post.
Closure Announcement
The closure took place on a Wednesday, marking the end of an era that began in 2005. Nelson, who sold the company to private equity firm KarpReilly in 2012, expressed her emotional connection to the brand. She reflected on the unexpected turn of events in her post, stating, “I thought Sprinkles would keep growing and be around forever.”
History of Sprinkles Cupcakes
- Founded: 2005 in Beverly Hills
- Celebrity Clientele: Quickly became popular with many celebrities
- Innovations: Launched the first Cupcake ATM
- Sold to Private Equity: Acquired by KarpReilly in 2012
Legacy and Community Impact
Nelson expressed gratitude for the fans and community that embraced the brand over the years. She invited customers to share their memories of the cupcake shop, highlighting the personal and emotional ties many had to Sprinkles.
Reasons for Closure Unclear
While the announcement has prompted an outpouring of nostalgia, the current owners have not disclosed specifics regarding the reasons behind the shop’s permanent closure.
For many, Sprinkles Cupcakes represented more than just a sweet treat; it was a beloved culinary institution in Beverly Hills. Its closure marks the end of a significant chapter in the company’s history.
