BMW Group Unveils New Exclusive Brand
BMW Group is set to introduce BMW ALPINA as a new exclusive brand, effective January 1, 2026. This transition emphasizes the brand’s unique blend of performance and comfort, setting it apart within the automotive industry.
Launch of BMW ALPINA: An Exclusive Standalone Brand
The formal transfer of the Alpina trademark rights will herald the establishment of BMW ALPINA. This initiative is focused on brand activation and aims to cater to a clientele that values both luxury and performance.
Key Features of BMW ALPINA
- Optimal balance of performance and ride comfort
- Bespoke options and custom materials
- Signature driving characteristics
Bearing a rich history, BMW Group recognizes the responsibility that comes with launching BMW ALPINA. The brand is committed to upholding the highest standards, ensuring each vehicle meets the expectations of luxury car enthusiasts.
A Modern Interpretation of Tradition
The new wordmark for BMW ALPINA symbolizes clarity and confidence. Positioned prominently at the rear, this design element emphasizes the brand’s standalone identity while drawing inspiration from its asymmetrical logo used in the 1970s.
| Attributes | Description |
|---|---|
| Materials | Manufactured with strict standards for selection and craftsmanship |
| Performance | Exceptional acoustics and overall feel |
| Customization | Extensive portfolio of bespoke options |
By offering personalized features, BMW ALPINA vehicles are designed to cater to connoisseurs seeking the extraordinary. This new direction reflects a commitment to modern exclusivity, ensuring that each vehicle remains uncompromised in terms of comfort and individuality.
