Media Icon André Provencher Passes Away

André Provencher, a prominent media figure, passed away on a Thursday at the age of 76. He had been battling pancreatic cancer, diagnosed just three months prior. Despite undergoing various treatments, his health deteriorated. Provencher’s wife, Rachel Martinez, shared that he left surrounded by loved ones, experiencing minimal suffering.

Legacy of André Provencher in the Media Industry

Throughout his career, Provencher held senior positions in television, radio, and digital media. He worked with notable organizations such as TVA, Télé-Québec, and Cogeco. Additionally, he founded La Presse Télé, which produced acclaimed shows like “Les Parent,” “Les chefs!” and “En direct de l’univers.”

• Led the digital transformation of daily newspapers, including Le Nouvelliste and Le Soleil.
• Contributed to the establishment of the Fonds Capital Culture Québec.
• Served as a board member for the National Film Board (ONF).

Market Growth and Achievements

Under his leadership, TVA saw its market share rise from 32% to 41% in the late 1990s. Rachel Martinez noted that this achievement was a significant source of pride for Provencher.

Provencher’s career began at 16 as a journalist with local media, where he developed a deep passion for local news. He often emphasized the essential role local newspapers play in an increasingly global media environment.

Award-Winning Career

Over his lifetime, Provencher received numerous accolades, including:

• Queen Elizabeth II Silver Jubilee Medal
• University of Quebec at Trois-Rivières Award
• Raphaël Prize from the Séminaire de Nicolet
• Multiple Gémeaux and CanPro Awards

Rachel Martinez described him as someone passionate, loyal, and able to recognize and nurture talent in others.

Commitment to Quebec Culture

Born in Baie-du-Febvre, Provencher was a strong advocate for Quebec culture. He believed in promoting local intellectual property over imported formats. His vision was for Quebec to shine on the global stage despite its small market size.

Provencher was a devoted father to three sons: Paul, Bruno, and François. He actively participated in their lives, supporting their adventures and projects, earning a reputation as a loving and engaged parent.

André Provencher leaves behind a remarkable legacy in the media landscape, influencing generations. His contributions and passion for journalism will be remembered fondly.