Watch Samsung’s ‘First Look’ CES 2026 Presentation Live on Sunday
Samsung is set to make a significant impact at CES 2026 with its presentation titled “The First Look.” This event will take place on Sunday, January 4, 2026, at 10 PM ET, streamed live from the Wynn Hotel in Las Vegas.
How to Watch Samsung’s CES 2026 Presentation
Viewers can catch the live stream through various platforms:
- Samsung Newsroom
- Samsung Electronics’ official YouTube channel
- Samsung TV Plus
What to Expect from Samsung at CES 2026
Keynote speaker TM Roh, CEO of Samsung’s Device eXperience (DX) Division, will outline the company’s strategic vision for the coming year. This includes a focus on “new AI-driven customer experiences.”
Key Speakers and Presentations
In addition to TM Roh, other prominent figures at the event will include:
- SW Yong, President and Head of the Visual Display Business
- Cheolgi Kim, Executive Vice President and Head of Digital Appliances Business
These leaders will share insights into their respective business strategies for 2026.
New Product Announcements
Samsung has been teasing several exciting innovations ahead of CES 2026. Notable products expected include:
- Micro RGB TVs with sizes ranging from 55 to 115 inches
- Bespoke AI-infused appliances
- Two new speakers, Music Studio 5 and 7
- Freestyle+ portable projector
Additionally, Samsung has recently launched new gaming monitors, highlighted by the Odyssey gaming monitor featuring a 32-inch 6K screen and glasses-free 3D technology. Other models, such as the 27-inch Odyssey G6 and the Odyssey G8, are also anticipated to be showcased.
As the January event approaches, Samsung is expected to reveal more details about its CES lineup, keeping viewers informed through its communication channels.
