Ford’s AI Voice Assistant Launching This Year; L3 Driving by 2028

Ford is set to launch an AI-powered voice assistant later this year. This announcement was made during the CES conference by the company’s leading software executive. Additionally, Ford plans to integrate a hands-free, eyes-off Level 3 autonomous driving system into its vehicles by 2028.

Ford’s AI Innovations

The AI voice assistant will debut on the Ford and Lincoln mobile apps in 2026, enhancing the in-car experience in 2027. This system will help users with tasks specific to their vehicles. For example, a Ford owner can photograph items, such as mulch, and receive tailored advice based on their truck’s specifications.

Level 3 Driving by 2028

By 2028, Ford aims to provide Level 3 autonomous driving. This technology allows drivers to disengage their attention in certain situations while still being alert to take control when needed. This development follows Ford’s previous collaborations with autonomous vehicle programs, pivoting from aspirations for fully autonomous systems to more attainable driver-assist features.

Cost-Effective Solutions

Ford’s commitment to reducing costs shines through its strategy of developing many core technologies in-house. Chief officer Doug Field emphasized that they are not creating their own large language models or silicon. Instead, the focus is on more efficient electronic and computer modules.

Key facts about Ford’s new initiatives include:

• AI voice assistant launching in 2023.
• Mobile app integration in 2026, expanding to cars in 2027.
• Introduction of Level 3 autonomous driving by 2028.
• Cost-saving measures through in-house technology development.

Future of Electric Vehicles

As Ford faces challenges in the EV market, particularly with the Mustang and F-150 electric models not meeting sales expectations, the company is reconsidering its approach. Ford announced plans to increase hybrid vehicle production and develop battery storage systems, addressing the growing demand from AI data centers.

Continuous improvement in AI technology is evident. The collaboration with Google’s Gemini is part of a strategy to integrate advanced software capabilities while remaining agnostic to specific platforms. Ford intends to ensure its AI voice assistant works seamlessly with various large language models.

Advancements in Driver-Assist Technologies

Ford’s current flagship offering includes BlueCruise, a Level 2 driver-assist feature. The company is refining its systems to create a point-to-point, hands-free driving capability. This advanced system will encompass navigation through traffic lights and various driving scenarios.

Paul Costa, executive director of Ford’s electronics platforms, mentioned that optimizing performance, cost, and size is a priority. The new compute module is expected to be 44% smaller and significantly more powerful than existing models.

In summary, Ford is strategically advancing in the competitive landscape of electric vehicles. With plans for an AI voice assistant and Level 3 driving capabilities, they are prioritizing affordability and technological innovation as key market differentiators.