Porsche Breaks U.S. Sales Record as Atlanta HQ Celebrates 10th Anniversary
Porsche has achieved record sales in 2025 from its North American headquarters in Atlanta. The German luxury carmaker reported a remarkable total of 76,219 new vehicle deliveries last year, marking the highest sales figure in its 75-year history in the U.S.
Porsche’s Sales Surge in 2025
The surge in sales was bolstered by an 8% increase in the popularity of the Macan models, which now account for over a third of Porsche’s annual sales. This particular crossover SUV model has evidently attracted a significant number of customers.
Record Sales Statistics
- Total U.S. sales in 2025: 76,219 vehicles
- Increase in Macan sales: 8%
- Percentage of Macan vehicles in total sales: over 33%
- Location of North American headquarters: Atlanta, Georgia
Porsche’s Atlanta campus also features the Porsche Experience Center, which has drawn in more than 540,000 visitors since its launch in 2015. The center provides customers with opportunities for hands-on experiences and demonstrations of Porsche vehicles.
Looking Ahead
The continuous growth in sales reflects Porsche’s effective strategies and the increasing demand for high-performance vehicles. As Porsche prepares for future launches, including the new Macan EV, the company aims to maintain its upward trajectory in the competitive automotive market.
