Braves to Launch Independent Network Following Main Street Sports Departure
The Atlanta Braves are set to venture into independent broadcasting by launching their own network, following their departure from Main Street Sports. This major move comes as the Braves aim to establish a new media platform potentially with a national streaming component.
Background on Main Street Sports Departure
All nine MLB teams previously contracted with Main Street Sports have officially ended their agreements with the FanDuel Sports Network operator. These teams opted to avoid potential complications from Main Street’s financial instability and the risk of bankruptcy.
Inspired by the Rangers Model
The Braves are looking to adopt a media strategy similar to that of the Texas Rangers. The Rangers successfully established their own network post-2024 season, taking full control of their media rights. This strategy includes:
- Direct deals with cable and satellite distributors
- Streaming services
- Local broadcast partnerships
Time is a critical factor for the Braves, as spring training is fast approaching. Building a network from scratch typically requires months of planning, including negotiations and infrastructure development.
Potential Interim Solutions
To manage the timeframe effectively, the Braves might consider an interim arrangement by transferring their rights to MLB for the 2026 season. This would provide them additional time to build their network for a more robust launch in 2027.
Existing Infrastructure and Partnerships
Atlanta has some media infrastructure established already. In 2025, the Braves collaborated with Gray Media, airing 15 games on Peachtree TV and other local affiliates, reaching over 15 million homes in markets like Memphis and Charlotte. This collaboration could serve as a foundation for their future broadcasting efforts.
Negotiation Challenges
Despite these advantages, the Braves face significant hurdles in negotiating contracts with major distributors. Providers like DirecTV and Spectrum are hesitant, given the decline of the RSN model and teams’ increasing desperation for broadcasting coverage.
The Future of Braves Broadcasting
The Braves enjoy a loyal fanbase and significant brand value, providing them leverage as they negotiate. Nevertheless, if the new network fails to materialize quickly, it could limit their revenue potential compared to MLB’s streamlined production system.
As of now, MLB has stepped in to produce games for various teams, which could potentially offer a simpler viewing option for fans, albeit with reduced revenue for the teams. The league’s goal is to centralize control over local broadcasts and potentially package these rights for a lucrative deal with a tech company by 2028.
Implications for Other Teams
The success of the Braves’ independent network could set a precedent for other franchises. If Atlanta manages to create a network that retains higher revenues than what is offered through MLB’s model, it could illuminate a path forward for teams with strong regional bases. Conversely, any struggles could indicate that only major market teams may be equipped to sustain independent networks.
The Braves are committed to building a broadcasting solution that could reshape the landscape of sports media. Fans and industry analysts alike will be watching closely as they embark on this ambitious initiative.
