Meta AI App Reaches Top 5 on App Store After Muse Spark Launch
Meta’s AI application has surged in popularity following the launch of its new AI model, Muse Spark. This model represents a significant advancement for the platform under the leadership of Alexandr Wang, who joined Meta from Scale AI to enhance the company’s artificial intelligence initiatives.
Significant Jump in App Downloads
Just a day after the launch of Muse Spark on April 8, 2026, Meta’s AI app climbed from the 57th position to the 5th position on the U.S. App Store. This leap indicates a remarkable influx of new users, highlighting consumer interest in the updated features.
Download Statistics
- Estimated 46,000 downloads on iOS in the U.S. on launch day.
- 87% increase in iOS downloads compared to the previous day.
- Android downloads grew by only 3% during the same period.
Overall, Appfigures reports that the app has been installed 60.5 million times globally, with 25 million installations occurring in 2026 alone. Furthermore, downloads have increased by 138% over the last five months compared to the app’s initial release period.
Features of Muse Spark
Muse Spark distinguishes itself by allowing users to interact through multiple modes, including voice, text, and images. It has been engineered to assist users with various tasks, such as:
- Health information inquiries
- Complex problem-solving in science and math
- Visual coding for creating websites and mini-games
Additionally, Muse Spark can deploy multiple subagents to manage user inquiries effectively. The rollout of this model will extend to platforms like WhatsApp, Instagram, Facebook, Messenger, and Meta’s AI glasses.
Growing Market Presence
Despite these enhancements, Meta AI still trails behind leading AI chatbots such as OpenAI’s ChatGPT and Anthropic’s Claude. In a post on X, Alexandr Wang acknowledged the app’s rising popularity yet emphasized that there is ongoing growth potential.
Geographic Insights
According to Appfigures, the top markets for Meta AI downloads include:
- India
- United States
- Brazil
- Pakistan
- Mexico
Beyond app downloads, Sensor Tower indicated a notable increase in web traffic, with daily visitors to the Meta AI website in the U.S. rising over 450% on launch day. This surge marks a 570% increase compared to the average over the previous month.
