Miles Teller Sells Finnish Long Drink Stake in $325M Deal
Miles Teller has made headlines recently after selling his stake in The Long Drink Company for $325 million. This acquisition by the Mark Anthony Group, known for their popular White Claw brand, marks a significant milestone for Teller, who had initially invested in the Finnish beverage brand in 2019.
Miles Teller’s Journey with The Long Drink Company
In 2019, Teller joined the ranks of celebrities investing in the beverage industry by acquiring a minority stake in The Long Drink Company. This Finnish brand specializes in a unique ready-to-drink (RTD) spritzer made of gin and grapefruit soda. Teller’s involvement was more than just a financial investment; he actively contributed to marketing and brand awareness.
Hands-On Approach to Marketing
Teller’s commitment to the brand was evident as he traveled extensively to promote The Long Drink. He made appearances at college bars, signed merchandise at golf tournaments, and even crafted advertising campaigns that featured an animatronic bear. His efforts were fruitful, leading to significant growth for the brand.
- Sales increased more than threefold since 2022.
- The Long Drink became the sixth largest spirit-based RTD brand in the U.S. by 2025.
- Sales reached approximately 3.3 million nine-liter cases in the last year.
Unique Business Strategy
Unlike many celebrity-backed brands, which rely heavily on social media for promotion, Teller’s approach differed. He asserted that genuine consumer interest plays a vital role in the success of any product. Despite lacking a strong presence on platforms like Instagram, he emphasized the importance of word-of-mouth and personal connection to the brand.
Future Plans and New Beginnings
The sale of The Long Drink Company does not signify the end of Teller’s involvement with the brand. He expressed a desire to maintain a connection as they continue to scale under the Mark Anthony Group. Teller views the acquisition as a partnership rather than a complete exit, hoping to leverage their resources for further growth.
In conclusion, Miles Teller’s strategic involvement and hands-on approach have contributed significantly to the success of The Long Drink Company. His recent sale is a rare achievement in the celebrity beverage market, and he plans to use this experience to inspire future artistic endeavors.
