Devil.wears Prada 2 Tops $10M in Thursday Previews
devil.wears prada 2 pulled in $10 million in Thursday night U.S. previews, putting 20th Century Studios on pace for a $75 million to $80 million three-day domestic opening. Disney’s Friday update also lifted the film’s global total to $50.5 million before the weekend fully hit.
4,150 Theaters, 45 Markets
The film was playing at 4,150 theaters, a wide launch that gives it room to turn preview interest into a big first frame. By the Friday update, it had expanded to 45 markets after opening in 35 markets on Thursday, including Germany, Spain, Australia, China, Brazil and Mexico.
That overseas rollout had already generated $40.5 million in its first two days abroad, while the worldwide opening forecast was close to $180 million. Brazil, Italy, Korea and Australia logged the highest opening day of 2026 to date for the film, along with Belgium, Bulgaria, Saudi Arabia, the UAE and Greece.
RelishMix Social Read
RelishMix said the film’s pre-release social media universe was running at “a healthy half-billion” and described it as “3X above comedy norms,” with conversation helped by a unique TikTok page and activity across Facebook, X, YouTube and Instagram. The same analysis said, “Convo runs positive for The Devil Wears Prada 2, fueled by nostalgia hitting like a luxury brand relaunch that actually lands.”
RelishMix also cited reactions including, “After Star Wars, this is the first time I’m truly excited about a sequel,” and “Feels like I’m watching 2006 again I can’t wait.” Those responses point to the film’s strongest lane: adults who showed up for the first film and are treating this one like a return purchase, not a gamble on an unfamiliar title.
Friday’s $33 Million Pace
The film was tracking for a $33 million Friday including previews, which would turn Thursday’s $10 million start into the kind of launch that can absorb a big theater count and still keep demand visible through the weekend. For 20th Century Studios, the practical test is whether that opening range holds after the first rush of audience turnstiles and overseas expansion.
The opening now sits at the center of the studio’s weekend slate: a $75 million to $80 million domestic range, a global start near $180 million, and a sequel already at $50.5 million before the three-day frame is finished. If those numbers land, devil.wears prada 2 will have done what most sequels spend weeks trying to do — turn recognition into immediate cash flow.
