Kyle Loftis Dies as 1320 Video Marks 4 Million Subscribers

Kyle Loftis, the founder of 1320 video, has died, representatives for the outfit said Tuesday night. The loss lands on a brand that spent more than two decades building an audience around street cars, racing coverage, and car culture.

1320video had been cultivating its audience since 2003 and now has nearly 4 million YouTube subscribers. Its About Us page describes the crew as automotive enthusiasts based in the midwest who travel the world to find unique and wild cars, cultures, and drivers.

1320video's audience since 2003

1320video says its coverage spans drag racing, street racing, dyno shootouts, car shows, roll racing events and more, with media appearing across its website, YouTube, Facebook, and Instagram. The company says that reach now totals over 10,000,000 fans world wide, which makes Loftis's death a leadership loss for a brand built on constant output and a tightly defined niche.

Representatives for 1320video did not offer any details about Loftis's passing. That leaves the immediate business question around continuity unanswered for a channel whose identity has long been tied to one founder's taste, access, and credibility in a scene where personality drives distribution.

Loftis, Garrett Mitchell, and December

Loftis had reportedly recovered from a severe crash that took place while filming a video for the channel in December. A few weeks ago, Garrett Mitchell, known as Cleetus McFarland, gifted him a new Chevy Corvette ZR1, a detail that now reads like a final public milestone rather than a passing gesture.

For viewers, the practical takeaway is simple: 1320video remains a large, active archive and channel, but the figure behind it is gone. If the outfit moves to preserve Loftis's voice or shift the brand's direction, that will be the real test of how durable a creator-led car-media business can be without its founder.