Marty Makary Oversees FDA Authorization of 3 Fruit-Flavored E-Cigarettes
The Food and Drug Administration authorized its first fruit-flavored electronic cigarettes for adult smokers on May 6, 2026, under marty makary. The products come in mango and blueberry, plus two varieties of menthol, marking a change from the agency’s prior focus on tobacco- and menthol-flavored vaping products.
The authorized devices will be sold by Los Angeles-based Glas Inc. as Gold, Sapphire, Classic Menthol and Fresh Menthol. The FDA said the products are intended only for adults who want to quit or cut back on cigarettes.
Glas Inc. products and age checks
Glas will require users to verify age with a government ID on their cellphone before using the e-cigarettes. The devices can then be used only when connected by Bluetooth to the verified user’s phone. That gives the company a built-in check on who can activate the products, not just who can buy them.
The FDA said it will closely monitor how the products are marketed and can suspend or withdraw authorization if continued marketing is no longer appropriate for the protection of the public health. The agency also said it may act if youth use rises or if evidence shows the benefits no longer outweigh the risks.
Trump, Biden and vaping rules
The decision comes after months of appeals to President Donald Trump from the vaping industry. Trump had vowed as a presidential candidate to “save” vaping, even though during his first administration he put in place the first flavor restrictions on e-cigarettes and raised the tobacco-purchase age from 18 to 21.
Under President Joe Biden, the FDA denied more than a million marketing applications for candy- or fruit-flavored products. Battery-powered vaping devices have been sold in the United States since 2007, and teen vaping surged in 2019 before rates fell to a 10-year low.
Kathy Crosby on youth use
Kathy Crosby of Truth Initiative said, “Ultimately, it's critical that we remain vigilant in protecting young people, including closely monitoring the use of authorized products,” in an emailed statement about the FDA decision. Her warning tracks the FDA’s own limits on the authorization: the products stay on the market only while the agency judges their marketing and public-health effects acceptable.
For adult smokers, the practical change is narrow but real: these flavored products now have federal authorization to be sold under the listed names, but only with the age-verification and Bluetooth controls the company described, and only while the FDA keeps its view that the products’ benefits outweigh the risks.
