Nintendo Switch 2 Price Increase Raises Japan Price to 59,980 Yen
Nintendo switch 2 price increase now puts the console at 59,980 yen in Japan and $499.99 in the United States. The company paired the changes with an 11% profit decline forecast for the fiscal year through March 2027. Buyers in Nintendo’s two biggest markets face higher upfront costs as the company also signals a more difficult year ahead.
Nintendo Switch 2 Price Increase in Japan
59,980 yen is the new Japanese price, effective May 25, up from 49,980 yen. Nintendo said the move was made “in light of changes in market conditions, and after considering the global business outlook.”
424 billion yen was Nintendo’s net profit for the fiscal year that ended in March, while annual sales rose 99% to 2.3 trillion yen. That combination shows the company still generated a sharp rebound before the higher pricing plan was set to take hold.
52% is the scale of the implied profit base behind the projected 11% drop, and the company is also still leaning on hardware momentum from Switch 2 demand. Sales of the first-generation Switch declined at the same time, which makes the new console’s pricing more central to the business mix than the older system.
U.S. Price Set for September
$499.99 is the new U.S. price, rising from $449.99 in September. The increase lands in Nintendo’s other major market and follows the same explanation the company gave for Japan, tying the change to market conditions and the global business outlook.
16.5 million Switch 2 machines is Nintendo’s sales target for the fiscal year through March 2027, alongside software sales projected at 60 million. Those figures indicate the company expects the higher price to coexist with continued unit demand rather than replace volume with price alone.
1.2 trillion yen in revenue from the company’s broader business base is not the story here; the pressure point is the new console pricing and the profit path attached to it. If demand holds near the forecast, the higher sticker price should matter most to new buyers deciding whether to purchase at launch pricing or wait.
Nintendo's 2027 Profit Path
11% is the expected profit decline for the fiscal year through March 2027, and Nintendo said the planned price hikes are reflected in that projection. The company is pairing higher hardware pricing with lower earnings expectations, a combination that leaves less room for a surprise lift from the new console cycle.
800 million dollars is the gross so far for The Super Mario Galaxy Movie, which gives Nintendo another profit stream outside hardware. That film success cushions the console story, but it does not change the fact that the switch 2 price increase now sits beside a softer profit outlook for the next fiscal year.
48.7 is the broader market reference behind the company’s export-linked pricing environment, but the practical decision for buyers is simpler: Japan’s console price is now 59,980 yen, and the U.S. price is $499.99. Anyone planning to buy the Switch 2 in either market now has a fixed higher entry point, while Nintendo has already built lower profit into its next-year plan.
