Yaamava Casino Gives Club Serrano Members Martha Stewart Book
Yaamava casino will give Club Serrano members copies of Martha Stewart’s latest book on Thursday, May 14, tying a free loyalty program to a celebrity promotion with a built-in ticket prize. The Highland property is using the giveaway to push traffic to Club Serrano members, who can visit the casino to pick up a copy.
The book is The Martha Way: Essential Principles for Mastering Home and Living, published May 5 and priced at $37.50. It is Stewart’s 102nd book, and the giveaway lands alongside a broader push that links her name to a resort promotion rather than a simple retail sale.
Club Serrano at Highland
Club Serrano is free to join and carries five points-based tiers. Members earn points by gambling, and the entry-level tier runs from zero to 49,999 points. That tier includes 10% property discounts and event ticket pre-sales, which makes the book handout part of a program built around repeat visits and in-property spending.
Yaamava’ Resort & Casino and the Palms Casino in Las Vegas are both owned by the Yuhaaviatam of the San Manuel Nation in Highland. The Club Serrano connection gives the promotion a wider reach than a single property, even though the book pickup is set for the Highland casino.
Three tickets for Martha Stewart Experience
The Instagram post tied to the giveaway said three lucky winners will win a pair of tickets for the Martha Stewart Experience. Yaamava’ representatives said the resort does not have any details about the experience to share at this time, leaving the ticket prize as the clearest extra incentive attached to the book giveaway.
Martha Stewart, 84, also recorded a promo for Yaamava’ that included the line, “At Yaamava’, detail matters,” in a 33-second reel for the resort’s 40th anniversary celebration. That message fits the property’s wider use of celebrity marketing, but the giveaway keeps the focus on Club Serrano members who can show up on May 14 and leave with a book in hand.
Yaamava’ celebrity lineup
Stewart’s casino ties do not stop at Highland. Her casino partnerships include restaurants called The Bedford by Martha Stewart at Paris Las Vegas and Foxwoods Resort Casino in Mashantucket, Conn., giving the promotion a recognizable name that already has a foothold in gaming-linked hospitality.
She is also launching Hint, a home management platform, while Yaamava’ keeps stacking celebrity promotions across the property. Stewart recorded a promo for Snoop Dogg’s upcoming concert on July 24 in the 3,000-seat Yaamava’ Theatre, and Yaamava’ has also used Jay Leno, Vanna White and Gabriel Iglesias in promotional videos tied to giveaways and performances. For Club Serrano members, the immediate takeaway is simple: the book pickup is limited to Thursday, May 14, and the extra ticket draw is already part of the offer.
