Delivery Apps May Double Supermarket Grocery Costs, Warns Which?
Consumers utilizing delivery apps for grocery shopping may face significantly increased costs for essential items, according to a recent investigation by the consumer advocacy group Which? The report highlights that shoppers can pay up to twice as much for certain products when ordering through platforms like Deliveroo, Just Eat, or Uber Eats.
Cost Comparison of Grocery Items
The study compared prices for 50 everyday grocery items across four major supermarkets: Asda, Morrisons, Sainsbury’s, and Waitrose, alongside three prominent delivery apps. Which? also examined Tesco’s Whoosh service, scrutinizing price discrepancies between app purchases and direct supermarket shopping.
Key Findings
- Shoppers using delivery apps could pay an average of 20% to over 100% extra on specific items.
- Sainsbury’s Nectar card members were found to incur the highest mark-ups, reaching an average of 45% when using Uber Eats.
- Delivery app prices for popular products, like Birds Eye Cod Fish Fingers, doubled the in-store price.
- Consumers without a loyalty card also faced increased prices, though generally less severe.
Specific examples included:
- Pampers New Baby Nappies (40 pack): £12 on delivery apps vs. £6 in-store.
- Tilda Microwave Basmati Rice: £2 via delivery apps vs. £1 in-store.
Mark-Ups by Supermarket and Delivery Service
The analysis revealed significant price differences across various services:
| Supermarket | Uber Eats | Deliveroo | Just Eat |
|---|---|---|---|
| Asda | 31% more | 28% more | 19% more |
| Morrisons | 28% more | 28% more | 26% more |
| Waitrose | 33% more | 25% more | 30% more |
Impact on Loyalty Card Holders
Members of loyalty programs, such as Sainsbury’s Nectar card holders, faced significant disadvantages. For example, those using delivery apps were unable to access many discount offers, leading to an increased total spend.
Expert Insights
Which? Retail Editor Reena Sewraz emphasized the importance of considering the necessity of quick grocery delivery. She noted the substantial price differences that can occur when customers opt for convenience over direct purchasing.
Retailers Respond
In response to the findings:
- Sainsbury’s affirmed its competitive pricing strategy across shopping methods.
- Tesco defended its Whoosh service, citing speed and convenience as main selling points.
- Morrisons highlighted promotions available on its direct shopping platform.
Delivery app representatives indicated that pricing strategies vary by partner and emphasized ongoing discounts and loyalty program integrations aimed at offering better value.
Conclusion
Shoppers should carefully assess the costs associated with grocery delivery apps. While convenience is often a priority, this study serves as a warning that prices can escalate significantly, particularly for essential items.
