Ferrari Unveils Digital Token, Expanding Into the Crypto Market
Ferrari is taking a significant step into the digital landscape with plans to launch a cryptocurrency token associated with their successful 499P endurance race car. This model has achieved an impressive three consecutive victories at the prestigious Le Mans race.
Ferrari’s Crypto Token Launch
The new token, named “Token Ferrari 499P,” is being developed in partnership with the Italian fintech company Conio. It will be exclusively available to members of Ferrari’s Hyperclub, a select group of around 100 premium clients. These club members will have the ability to trade the token and use it to participate in an auction for a real 499P vehicle.
Launch Timeline and Objectives
The token is expected to be released at the start of the 2027 World Endurance Championship season. According to Ferrari’s marketing chief, Enrico Galliera, this initiative aims to enhance the relationship with loyal fans and provide a sense of community while enabling new engagement opportunities centered around Ferrari’s legacy and innovation.
Market Performance
- On the previous Friday, Ferrari’s stock, RACE, increased by 1.36%, finishing at $408.31.
- Year-to-date, RACE shares have faced a decline of approximately 3.16% after a recent drop.
- The company is scheduled to release its third-quarter earnings on November 4, 2025.
Reaching New Markets
This token marks Ferrari’s deeper connection with tech-savvy buyers, following its decision in 2023 to accept cryptocurrencies such as Bitcoin, Ethereum, and USDC for vehicle purchases in the U.S., later extending this option to Europe.
Many luxury brands like Louis Vuitton, Porsche, and Gucci are similarly exploring digital collectibles and blockchain experiences to attract a new generation of affluent consumers influenced by the growth of artificial intelligence and startups.
Crypto Market Context
Ferrari’s token initiative arrives when cryptocurrency markets are experiencing renewed growth. Bitcoin has surged by approximately 60% in the last year, bolstered by increasing investor confidence and a more favorable regulatory environment in the U.S. Despite this optimism, there are ongoing warnings from regulators regarding speculation risks and insufficient supervision.
Future Prospects
Currently, the token project is in its infancy. Conio is in the process of obtaining a license complying with the European Union’s new cryptocurrency regulations, known as MiCA. Strategist Davide Rallo believes that significant growth potential exists once the necessary approvals are secured.
Analyst Insights
Ferrari’s stock is rated as a Moderate Buy by analysts, with 15 experts contributing to this consensus. The average target price for RACE stock stands at $490.78, indicating a potential upside of 20.20% from its current market value.
