Costco Faces Lawsuit Over Kirkland Signature Tequila
Costco is facing a class-action lawsuit concerning its Kirkland Signature tequila products. The lawsuit claims that the retailer misrepresented the tequila as “100% de Agave” or “100% Blue Agave,” suggesting that the beverage was made exclusively from the Blue Weber agave plant. However, investigations revealed the presence of non-agave sugars in the product.
Details of the Lawsuit
The complaint emphasizes that Kirkland Signature tequila includes significant levels of cane sugar or other alcohols, rather than pure 100% tequila. This misbranding not only misleads consumers but also distorts the premium tequila market.
Legal Implications
According to the lawsuit, Costco has violated consumer protection laws and may have also breached the Racketeer Influenced and Corrupt Organizations (RICO) Act. The plaintiffs allege that by falsely advertising Kirkland tequila, the company profited from deceitful practices.
Products Involved
The lawsuit specifically names several Kirkland tequila products, including:
- Costco Kirkland Blanco Tequila
- Costco Kirkland Reposado Tequila
- Costco Kirkland Añejo Tequila
- Costco Kirkland Añejo Cristalino Tequila
- Costco Kirkland Tequila Extra Añejo
Demand for Damages
Over ten plaintiffs have joined the lawsuit, seeking monetary damages for the alleged misleading advertising. Costco has not yet publicly commented on the ongoing legal dispute.
The outcome of this lawsuit could have significant implications for both Costco and the tequila industry, particularly regarding product labeling and consumer trust.
