HBO Chief Casey Bloys Discusses Warner Bros. Sale and ‘Harry Potter’ Plans
Casey Bloys, the chief of HBO and HBO Max, recently presented the platform’s future programming plans during an event in New York. This press preview coincided with Warner Bros. Discovery’s deadline for bids to potentially sell its assets. Bloys jokingly addressed the topic of the sale but firmly stated he was not concerned about his position or the brand’s future.
In the presentation, Bloys emphasized the importance of focusing on creating impactful content rather than speculating on the company’s future. He acknowledged the uncertainty surrounding the potential sale but expressed pride in HBO and HBO Max’s legacy.
Future of the ‘Harry Potter’ TV Series
During the event, Bloys provided updates on the highly anticipated ‘Harry Potter’ TV series. He confirmed that writers are diligently working on the scripts for Season 2, even as filming for Season 1 continues in the U.K. Bloys mentioned efforts to minimize the gap between seasons for both the young cast and viewers, citing the show’s extensive special effects and high production value.
Programming Strategy and New Originals
- Bloys defined HBO Max originals, emphasizing their specific purpose moving forward.
- He highlighted the success of the Emmy-winning series ‘The Pitt’ as a model for future content.
- The focus will be on cost-efficient, high-quality series that can sustain a steady flow of programming.
Bloys intends to deliver 52 weeks of new programming annually, catering to a broader audience beyond traditional HBO fans. This strategy includes two upcoming pilots: ‘American Blue,’ a cop drama from Jeremy Carver, and ‘How to Survive Without Me,’ from creator Greg Berlanti.
As HBO continues to navigate changes in the industry, Casey Bloys remains committed to ensuring that quality programming remains at the forefront of its content strategy.
