Thanksgiving Sees Surge in Digital Sales as AI Agents Work (XRT:NYSEARCA)
Thanksgiving 2023 is witnessing a significant rise in digital sales, driven by the increasing influence of AI technologies in retail.
Strong Growth in Digital Sales
According to Salesforce, global digital sales on Thanksgiving are projected to hit $36 billion. In the United States, this number is estimated to reach $8.6 billion.
Current Spending Trends
As of 2:00 PM Eastern Time, global spending has already climbed by 7.9% compared to the previous year, totaling $13.1 billion.
- Global digital sales forecast: $36 billion
- U.S. digital sales forecast: $8.6 billion
- Year-over-year growth: 7.9%
- Current global spending: $13.1 billion
Impact of AI Agents in Retail
AI technology plays a crucial role in enhancing customer experiences, making shopping more efficient and personalized. As a result, many consumers are choosing digital platforms over traditional shopping this holiday season.
This shift underscores the growing importance of e-commerce as a central shopping method during holidays like Thanksgiving.
