Subaru of America Unveils December 2025 and Annual Sales Results
Subaru of America, Inc. (SOA) has shared its sales figures for December 2025, reporting a total of 57,437 vehicles sold. This marks a decrease of 7.2% compared to the same month in 2024. For the entire year of 2025, Subaru recorded 643,591 vehicle sales, reflecting a drop of 3.6% compared to 2024.
Key Insights on December 2025 Sales
Jeff Walters, President and COO of Subaru of America, commented on the company’s performance. He emphasized the commitment to deliver exceptional value while maintaining the brand’s core values. The assembly transition of the Forester to Subaru of Indiana Automotive played a crucial role in their operations during the year.
Walters also highlighted their annual Subaru Share the Love® Event, where Subaru aims to make a positive impact on the communities they serve. With the help of retailers, Subaru has fostered meaningful relationships during this busy period.
Top Selling Models in 2025
- Crosstrek: 191,724 sales (up 5.5% from 2024)
- Forester: 175,070 sales
- Outback: 157,716 sales
- Legacy: 22,212 sales (up 13.4% from 2024)
Monthly Performance Breakdown
| Carline | December 2025 Sales | December 2024 Sales | YTD 2025 Sales | YTD 2024 Sales |
|---|---|---|---|---|
| Ascent | 5,022 | 4,675 | 44,400 | 56,286 |
| BRZ | 229 | 337 | 2,882 | 3,345 |
| Crosstrek | 16,573 | 17,088 | 191,724 | 181,811 |
| Forester | 15,393 | 17,149 | 175,070 | 175,521 |
| Impreza | 1,799 | 3,099 | 27,942 | 31,366 |
| Legacy | 1,935 | 1,676 | 22,212 | 19,591 |
| Outback | 14,773 | 14,885 | 157,716 | 168,771 |
| Solterra | 498 | 1,165 | 10,715 | 12,447 |
| WRX | 1,215 | 1,797 | 10,930 | 18,587 |
Subaru Share the Love Event
This year’s Subaru Share the Love Event played a significant role in supporting charities. Subaru donated $250 for every new vehicle sold or leased. Customers could choose from several national charities, including:
- The American Society for the Prevention of Cruelty to Animals® (ASPCA®)
- Make-A-Wish®
- Meals on Wheels America
- The National Park Foundation
Local retailers also participated, donating additional funds to community charities. Overall, Subaru aims to surpass $350 million in cumulative donations since the program’s inception in 2008.
Final results for the 2025 Share the Love Event will be available in March. Subaru of America continues to focus on delivering meaningful experiences and building strong community relationships across the nation.
